I don't know anything about French anti-smoking campaigns. I can't watch the video in question here at work. And I don't know anything about La Meute des Chiennes de Garde, except that their name, which means "The Pack of (female) Watch Dogs," is awesome. I also don't know anything about Florence Montreynaud except that she's the president of La Meute.
But via my favorite blog, I see this quote from Montreynaud that I love independent of all that contextual stuff I don't know anything about:
"When people have no ideas, they use female bodies."
More substantial posting hopefully to come soon.