Monday, May 3, 2010

Tracings and trajectories of consumerist boredom

If you're not reading Pruned, you should be. Take this post, whose subject is essentially the psychogeography of IKEA:

Next door, meanwhile, a fellow employee is also busy crunching numbers. This rogue among rogues has been tasked to weaponize the work of his colleagues, to design an IKEA store as simulant city in which one could trap would-be occupiers and confuse them with self-knotting streams of generic spaces, a labyrinth within labyrinths, until they can be neutralized.
I've often thought I could write whole shelves of books about IKEA, but aside from the bit about the sense of false accomplishment ("I made something!") conferred by putting together one of their prefab units, this short post by Alexander Trevi pretty much covers it all.

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