This city was murdered, buy our product

Via io9, I see that Absolut has created an ad (or, sorry, Absolut sponsored an artist's creation, and then put their branding on it for entirely selfless reasons!) in which Picasso's Guernica is, as io9 would have it, "reimagined" as an x-ray. As a work of art it's fine, I guess, though a bit pointless unless I'm missing something. As an advertisement it is reprehensible beyond belief.